Or to put it another way "it's not fair that others do things differently to us. All should be penalised to ensure that our products are cost effective. Only when the playing field is level or preferably heavily in our favour will we deign to play fair and stop throwing toys out of the pram".

America already uses weapons to force its cultural values on others. I suppse it's not surprising that they expect everyone to do business in their way.

Who decides the cultural impact? The locals, or do we fly over some Americans to assess it for us?