In device manager, you can try right-clicking on the device and uninstalling it, then rebooting. That *might* solve the problem, but I doubt it.

Some games that install DRM "protection" mechanisms such as Securom and Starforce are known to interfere with proper optical drive operation, and in some cases cause them to degrade faster and fail much sooner than they should. Google for methods to determine if you have Securom or Starforce installed. Be warned, removing them will cause the games that require them to stop working.

Of course, it's also possible that your drive has simply failed due to age or poor workmanship. It's rather common. If your PC is under warranty, look into having it fixed if you've already done what you can.