I'm on-board too. I'm convinced that my vices (cigarettes, beer) will probably statistically not only shorten my life, but also make end-of-life measures more expensive. I'll pay for that, for the privilege of indulging my bad habits.
But again, we're not talking about health care here, we're talking about insurance, and betting with or against "the odds", and putting down the appropriate ante into the insurance "pot".
-edit-
I have a (:crosses fingers:) stellar driving record: no accidents or citations in 44 years and 2.5 million miles driven. Yet I know that I will pay more to GEICO to insure a fire engine red convertible Corvette, than I will for a beige tudor ford escort. The Corvette will cost more to replace, and it's a both citation- and accident-magnet.
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