I know absolutely nothing about online companies, sorry.
Married one of my friends from high school. He's exactly what a NYC diamond wholesaler should be: a Jew working on West 47th. Or at least that's where he worked when he made up my wife's engagement ring, he now runs his own business and I have no idea where the office is.
This is his current website.
Regardless of who you get it from, let me emphasize again that all that matters is how it looks. Even if you get a stupendously awesome wholesale price, diamonds aren't an investment. They're not rare and will never fetch more money on resale than you paid for them. VS/VVS is perfectly fine, and I'd actively avoid going for IF and F. If you can't see whatever flaws are present in the stone, that's all that matters.
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