I really think everybody is reading way too much into this particular comment. It sounds like no more than typical British banter to me. Hell, I'd take it as a far worse sign if CA felt they couldn't say this about the guy!
I think CA are desperately looking for additional revenue streams and it's hurting them badly with the fans, if not financially. Wargaming (even in software form) is very much a niche hobby, and anything they do to try to expand the audience is seen as a bad thing by the original audience - too easy, too shallow, even too pretty.
As for ETW, I was put off that entirely by the concept of having to pay more real money for access to all the units. I appreciate this is almost certainly a blinkered, ill-informed and most likely incorrect view as I haven't really looked into it, and so I could not justify attacking CA over this. But how many other people would have been put off by the same concern?
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