Fiscal conservatism along with the curbing of government powers and size while maintaining a strong, effective military has always worked for the Republicans. Americans almost always vote with their wallets, no matter what their 'ideological slant'. It's been my experience that even the most rabidly liberal Americans bitch and moan about paying taxes and government waste even though they spew endlessly about the marvels of socialized healthcare and all that other nonsense. Basically the Republicans need to silence the social conservatives and put them in the back office where they were during Reagan.
As to the rabidly social conservatives, well where else are they going to go? They know if they stay at home and grumble about their lack of representation instead of voting the danger of having even more liberal, ACLU inspired whack jobs running the show increases with every election. If they push for an independent candidate they'll still lose and the result would be the same if they stayed at home and didn't vote at all. If you're forced to choose between partying with someone you're indifferent towards or someone you can barely tolerate and/or despise the answer is pretty obvious.
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