I actually advocate for no direct competition with the TWC - honestly I think it is pointless to have two fansites that do almost the same things. I like to see the ORG specialize in certain things and appearl to specific groups of users, such as those who have been defining what the ORG is. I think most of us already have a pretty good idea of what kind of users we are, so it should be easy to come up with ideas to attract like-minded users.
Yet I agree that we have been quite lacking on the game side (for Shogun 2 at least), which serves to bring people to the ORG in the first place. Holding contests should be an effective way to increase interests, as the participants and winners will be more likely to base in the ORG for their future projects.
Being non-mainstream means that we can be more creative in pioneering new concepts and projects. Personally I feel forming close ties with a few nice folk is much more important than barely knowing ten thousand people. Once we give the regular contributors a sense of belonging and appreciation, they will stay.
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