The same can be said with Persian kings. If you look at all the carvings, all the kings look like their god, Ahuramazda. Either they modeled themselves after Ahuramazda, or it's a sham. But I would like to say, Xerxes did not look like a transvestite, according to the carvings, which is more accurate than the movie. The movie was good, but historically inaccurate. And he did not consider himself a god.
A more probable reason behind these fabled men is that of a group of people making decisions and telling the masses that there once existed a hero that protected the people's way of life (or something along those lines). In the case of Lycurgus, these group of men created Lycurgus' Reforms. This is just a theory.
I also have a theory on all Abrahamic religions that relate to this, but I won't state it, in case anyone gets offended.
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